The Tanning Effect – Jay-Z & Pharrell Interviews by Steve Stoute

The Tanning Effect is a project (book and videos) created by the famous american entrepreneur Steve Stoute. It tries to explain the influence of American Black Culture through music and further, art, fashion and lifestyle. Here are the first parts of interviews with Jay-Z and Pharrell by Steve Stoute. First, Jay-Z discusses the meaning of his joint album with Kanye West – “Watch the Throne” – debuting at number one in 23 countries, and the effect of his 2003 hit single, “Change Clothes” affecting the stock of sports licensing apparel among other things. Then, Pharrell Williams talks about how he pushed the bar culturally in spreading the hip hop culture to Japan, breaking Justin Timberlake out of his boyband image, and being inspired by the Notorious B.I.G. and the movie Scarface to design eyewear for Louis Vuitton.

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The Tanning Effect est un projet (livre et vidéos) créé par le célèbre entrepreneur américain Steve Stoute qui essaye d’expliquer l’influence de la culture noire américaine à travers la musique et ce jusque dans l’art, la mode et le mode de vie. Voici les premières parties des interviews de Jay-Z et Pharrell par Steve Stoute. D’abord, Jay-Z parle du succès de son album Watch The Throne avec Kanye West et de son tube  “Change Clothes” en 2003 qui avait influencé les ventes de marques de sportwear. Puis, Pharrell se confie sur sa volonté de faire émerger la culture du Hip-Hop au Japon, sur le changement d’image qu’il a opéré sur Justin Timberlake et enfin sur le fait d’être inspiré par Notorious B.I.G et le film Scarface pour créer des lunettes pour Louis Vuitton.

Source : Huffington Post.

Part Two

Part two / Part Three

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